Our Privacy Policy

Last updated: 24th June 2025

Digital Capital is committed to protecting your personal information. This Privacy Policy outlines how we collect, use, store, and share your data when you visit our website or use our services. We are based in the United Kingdom and serve users located in the United States, including residents of California.

1. Who We Are

Digital Capital is the data controller responsible for your personal data under UK data protection law. If you have any questions, you can contact us at:
📧 alex@digitalcapital.site

2. What Information We Collect

a. Information You Provide

When you use our website, forms, or services, we may collect:

• Full name, email address, phone number

• Business name, address, and preferences

• Communication preferences or survey responses

• Login credentials (if applicable)

• Social media profile data (when logging in via platforms like Facebook or Google)

b. SMS Data

If you opt in to receive SMS messages, we collect your phone number and confirmation of consent. Messages may include:

• Appointment reminders

• Project updates

• Promotional offers

You can opt out at any time by replying “STOP”.

c. Automatically Collected Information

We automatically collect technical data, including:

• IP address, browser type, device information

• Location data (if enabled), referring pages

• Cookies, Meta Pixels, and tracking IDs

This helps us analyze behavior and improve advertising performance.

3. How We Use Your Information

We process your data for the following purposes:

• Delivering the services you’ve requested

• Sending updates, offers, and service announcements

• Providing personalized ads via platforms like Meta (Facebook & Instagram)

• Improving website functionality and ad performance

• Fulfilling legal or contractual obligations

4. Legal Basis for Processing

Under the UK GDPR, we process your data based on:

• Consent – when you opt in to marketing or tracking

• Contract – when necessary to deliver our services

• Legitimate Interest – to improve service delivery and marketing efficiency

• Legal Obligation – where required by UK or international law

5. Cookies and Tracking Technologies

We use cookies and pixels (including the Meta Pixel) to:

• Track user activity and conversion events

• Personalize advertising

• Measure campaign performance

You can adjust your cookie preferences through your browser or via in-site cookie banners.

6. Do We Share Your Information?

We do not sell your personal data. We may share it with:

• Trusted third-party processors, such as email, hosting, or analytics tools

• Advertising platforms like Meta and Google to enable retargeting

• Legal authorities, when required

• A successor entity, in the event of a merger, sale, or reorganization

All data is shared under strict confidentiality agreements.

7. International Data Transfers

As we are based in the UK and serve US users, your data may be transferred to servers in the United States or other countries. We use appropriate safeguards (e.g. contractual clauses) to protect your data.

8. How Long We Keep Your Data

We retain data only as long as necessary for:

• Service delivery and support

• Legal and financial record-keeping

• Advertising and campaign performance

When no longer needed, we delete or anonymize your data securely.

9. How We Protect Your Information

We use industry-standard security practices including:

• SSL encryption

• Firewall and malware scanning

• Restricted access to sensitive data

No system is 100% secure, but we follow best practices to minimize risk.

10. Your Rights Under UK GDPR

You have the right to:

• Access, correct, or delete your personal data

• Object to processing or withdraw consent at any time

• Request data portability

• File a complaint with the ICO (UK) if you believe your rights are violated

To exercise your rights, email us at alex@digitalcapital.site.

11. Rights for US Residents (Including California)

If you reside in the US:

• You may request a list of personal data collected and shared

• California residents may request data deletion or details of third-party sharing under the CCPA

• You may opt out of personalized advertising by emailing us

To submit a request, contact us at alex@digitalcapital.site.

12. Children’s Privacy

Our website and services are not intended for individuals under 18 years old. We do not knowingly collect data from minors. If you believe a child has provided personal data, contact us for immediate removal.

13. Do-Not-Track Signals

Our site currently does not respond to Do-Not-Track (DNT) browser signals due to a lack of standardized response mechanisms.

14. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted here with a revised “Last updated” date. Significant changes may also be communicated via email or banners on our site.

15. Contact Us

If you have any questions about this policy or your data, contact:

Digital Capital
Email: alex@digitalcapital.site
Website: https://digitalcapital.site